Show Notes:
In this episode, Ziv sits down with Erica Carrico - award-winning Soul Business Coach and 2020 International Coach of the Year to unpack how she scaled from her first six figures to multi-seven figures without living on social media. After a life-altering cancer diagnosis, Erica rebuilt her career around purpose, grew fast through in-person workshops and earned media, then systemized scale with group programs, a lean VSL funnel, and a commission-only sales team. She shares numbers, frameworks, and the mindset shifts that helped her build a business that’s profitable, values-aligned, and sustainable.
Episode Highlights:
- Erica’s wake-up call: how a health crisis pushed her to finally pursue coaching.
- The leap from $697 coaching packages to a multi-million-dollar business.
- Building to six and seven figures without relying on social media.
- How in-person workshops and unexpected media coverage skyrocketed her growth.
- Transitioning from 25 overwhelmed one-on-one clients to scalable group programs.
- The real numbers: ad spend, cost per call, show-up rates, and sales team structure.
- Why she fires clients and the red flags she looks for before working with someone.
- Erica’s new mission: inspiring one million people worldwide to awaken their purpose.
About Erica Carrico:
Erica Carrico is the Bestselling Author of Awaken Your Purpose, Purpose & Prosperity Mentor, Cancer Survivor, and Single Mom who has spent the last decade empowering women to create 6 & 7 Figure Soul-Aligned Businesses.
Through her coaching, speaking, and podcast Mess to Millions, Erica guides women to discover their life purpose, heal what needs to be healed, and build businesses that allow them to quit their 9-5’s and make fabulous money doing what they were put on earth to do.
With a BS in Psychology, an MBA, and years of business leadership experience, Erica combines strategic acumen with deep spiritual wisdom. After surviving cancer, she built a Multi-Million Dollar Coaching Business as a single mother and now helps women worldwide create the same soul-aligned success and financial freedom.
For 10 years, Erica has been proving that you can heal your life, live in alignment, AND build a lucrative empire. Because purpose without profit is just a hobby, and you were meant for so much more.