Show Notes
In this episode, Phil Masiello - 4-time exit entrepreneur, 3-time best-selling author, and founder of Crunch Growth Revenue Acceleration Agency, pulls back the curtain on what really drives business growth in today’s competitive landscape.
Episode Highlights
- Why every business is a marketing business (and what happens when you forget it)
- How Phil decides which clients to take on and why saying “no” often leads to better results
- The one question he asks every potential client before agreeing to work with them
- Why being different is more powerful than claiming you’re “better”
- The critical mindset shift that separates brands that scale from those that stall
- How to spend $10K in marketing if you’re a coach or service provider
- The role of books as a strategic growth tool for attracting and converting high-value clients
- Phil’s take on using content and storytelling to connect with modern customers
- Why outdated marketing models fail in the digital age and how to adapt
About Phil Masiello
Phil Masiello is a veteran entrepreneur with over two decades of hands-on experience in building, scaling, and exiting companies across industries - from gourmet food to skincare to razors. He has founded and sold multiple businesses, worked with Fortune 500 brands, and today leads Crunch Growth Revenue Acceleration Agency, where he helps e-commerce companies and consumer brands scale through marketing strategy, storytelling, and customer connection.
Phil is the author of:
- Think, Engage, Thrive: Marketing Actions to Skyrocket Your Brand in the Digital Age
- The Why Behind the Buy: Connect with Customers Before You Sell
He is also the host of Crunching Your Growth on YouTube and E360 TV, where he shares real-world strategies for scaling businesses.
Links & Resources
- Crunch Growth Website
- Phil Masiello’s Website
- Books by Phil Masiello:
- Phil on LinkedIn
- Crunching Your Growth (E360 TV Show)